Yanira Otero Ramírez
San Juan
Summary
Creative and multi-talented communication specialist with 15+ years in advertising & marketing. Expert in client service, brand building, and strategic planning. Skilled networker and relationship builder, adept at fostering engagement and partnerships with internal teams, clients, and suppliers. Strong communicator with natural leadership abilities and a drive to motivate and build high-performing teams.
Overview
17
17
years of professional experience
1
1
Certification
Work History
NEW BUSINESS DEVELOPER
Mozart Advertising
Guaynabo
2025.02 - Current
- Develops innovative strategies for new business opportunities within advertising agency.
- Leveraged CRM software to monitor leads and organize contacts.
- Attend industry conventions, marketing forums, and local business events.
WINES BRAND MANAGER
Pan American Grain
Guaynabo
2023.07 - 2024.12
- Crafted and executed effective marketing plans for wine portfolio in Pan American Wines & Spirits and Todo Vino wine store.
- Managed budgets for all marketing activities, including advertising spend, events sponsorships, and promotional in-stores.
- Established metrics to measure the success of ROI in each marketing activation or campaign.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
- Pricing, distribution and logistics monitoring.
ACCOUNT MANAGER
JSD Agency
San Juan
2021.08 - 2023.04
- Content Strategy // Research // Insights // Client Service // Creative Brief //
- Clients: WindMar Group - WindMar Home in Puerto Rico, WindMar Solar in Florida and WindMar Careers (Recruitment)
ACCOUNT DIRECTOR & BUSINESS STRATEGIST
FIRE Creative Shop
San Juan
2020.12 - 2021.08
- Content Strategy // Research // Insights // Client Service // Creative Brief // Business Partner // Agency Culture // Operational Consultant
- Clients: Cervecera de Puerto Rico beer segment - Silver Key Light, Residente & Del Oeste, Coca-Cola Foods & Pro Familia.
ACCOUNT DIRECTOR
The Raevis Group
San Juan
2018.10 - 2020.03
- Content Strategy // Research // Insights // Client Service // Creative Brief // Business Partner
- Clients: Ciudadela, Trane PR, Club Seabourne, Salseo Radio, Pepe Ganga, Rise Village PR, among others.
INTEGRATED COMMUNICATIONS SUPERVISOR
BBDO PR
Guaynabo
2017.06 - 2018.07
- Digital integrated client service and strategy for Hyundai de Puerto Rico & Genesis in 2017 and MARS Wrigley Confectionery Caribbean and Central America [Chocolate and Pet Portfolio] in 2018.
- Brands: Snickers, M&M's, Twix, and Pedigree.
BRAND INTEGRATION DIRECTOR
De La Cruz/ Ogilvy
Guaynabo
2012.02 - 2016.04
- Client Service and Group Director for Caribbean Restaurants LLC managing 360 efforts for Burger King brand in Puerto Rico 2014-2016.
- Account Lead for Procter and Gamble account and others. Clients: P&G (Gillette, Duracell, Always, Dawn and Febreze), Kmart, Pan Pepin & SMG Latin America (Coliseo de Puerto Rico)
BRAND INTEGRATION EXCECUTIVE
De La Cruz/ Ogilvy
Guaynabo
2008.10 - 2012.01
- Organized and facilitated regular meetings with senior management teams as a Jr. Account Executive
- Collaborated with other agency departments in the organization to develop strategic plans.
- Clients: Procter & Gamble (Gillette, Venus, Dawn, Febreze, Duracell and Oral-B), Kmart & V-Suarez (Carib Beer launch in PR).
Education
ACCOUNT PLANNING BOOTCAMP -
Miami Ad School
01.2010
BA - ADVERTISING & COMMUNICATIONS
University of Sacred Heart
01.2008
HIGH SCHOOL -
Colegio Rosa-Bell
01.2003
Skills
- Growth tracking
- Sales strategy
- Market analysis
- Lead generation
- CRM management
- Strategic planning
- Client relationship management
- Budget management
- Collaboration skills
- Industry trend analysis
- Data-driven decision making
- Strong presentation skills
- Event planning
Certification
WSET WINE ACADEMY, LEVEL 1
Timeline
NEW BUSINESS DEVELOPER
Mozart Advertising
2025.02 - Current
WINES BRAND MANAGER
Pan American Grain
2023.07 - 2024.12
ACCOUNT MANAGER
JSD Agency
2021.08 - 2023.04
ACCOUNT DIRECTOR & BUSINESS STRATEGIST
FIRE Creative Shop
2020.12 - 2021.08
ACCOUNT DIRECTOR
The Raevis Group
2018.10 - 2020.03
INTEGRATED COMMUNICATIONS SUPERVISOR
BBDO PR
2017.06 - 2018.07
BRAND INTEGRATION DIRECTOR
De La Cruz/ Ogilvy
2012.02 - 2016.04
BRAND INTEGRATION EXCECUTIVE
De La Cruz/ Ogilvy
2008.10 - 2012.01
ACCOUNT PLANNING BOOTCAMP -
Miami Ad School
BA - ADVERTISING & COMMUNICATIONS
University of Sacred Heart
HIGH SCHOOL -
Colegio Rosa-Bell