Yaniris González Rodríguez
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Talented Manager with expert team leadership, planning and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.
Overview
16
16
years of professional experience
Work History
Social Media Specialist
Professional Services
01.2023 - Current
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Conducted daily updates to social media profiles to boost company online presence.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
- Tracked and analyzed social media and online marketing initiatives.
- Supported SEO initiatives to improve content, keywords and branding.
- Wrote engaging and successful marketing, advertising, and website copy.
- Generated reports to support development and implementation of marketing plans.
Sales and Marketing Administrator
Central Packaging Caribe Inc.
11.2018 - 12.2022
- Analyzed sales and marketing data for improved strategies.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Managed sales promotions and marketing strategies on major social media sites.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue.
- Collaborated with cross-functional teams to promote brand consistency across all social media channels.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Interacted well with customers to build connections and nurture relationships.
- Set up and negotiated contracts to obtain favorable pricing and delivery structures.
- Built relationships with vendors to negotiate ideal terms for purchases.
Customer Service Officer
Cooperativa Ahorro Y Crédito Aiboniteña
08.2012 - 11.2018
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Responded to customer calls and emails to answer questions about products and services.
- Assisted call-in customers with questions and orders.
- Communicated with clients regarding account services, statements, and balances.
- Managed payments, updated account balances and discussed subsequent payments with customers to keep accounts on track.
- Processed customer service orders promptly to increase customer satisfaction.
Administrative Officer
Supermercados Pérez Hermanos
05.2007 - 08.2012
- Created, prepared, and delivered reports to various departments.
- Supervised and guided new employees and responded quickly to questions to improve understanding of job responsibilities.
- Managed files and records for clients and adhered to safety procedures to prevent breaches and data misuse.
- Updated reports, managed accounts, and generated reports for company database.
- Performed calculations in overtime, vacation, and sick hours to provide accurate data to payroll processing database.
- Uploaded time records into computer system and made adjustments to create accurate database for payroll processing functions.
- Applied knowledge of regulations, employment law, and tax code to keep operations in compliance with applicable standards.
- Produced payroll activities documentation and reports to meet corporate guidelines and promote transparency.
Education
Digital Marketing Course - Marketing
University of Puerto Rico
Mayagüez, Puerto Rico04.2019
MBA - International Business
Pontifical Catholic University of Puerto Rico
Ponce, Puerto Rico05.2017
BBA - Management
University of Puerto Rico
Cayey, Puerto Rico05.2017
Skills
- Customer Inquiries
- New Media Monitoring
- Consultative Sales Techniques
- Product and Service Sales
- Goals and Performance
- Strategic Partnership
- Revenue and Profit Maximization
- Business Development
- Operational Oversight
- Project Support
- Accounts Payable and Accounts Receivable
- Billing Codes
- Performance Management
Timeline
Social Media Specialist
Professional Services
01.2023 - Current
Sales and Marketing Administrator
Central Packaging Caribe Inc.
11.2018 - 12.2022
Customer Service Officer
Cooperativa Ahorro Y Crédito Aiboniteña
08.2012 - 11.2018
Administrative Officer
Supermercados Pérez Hermanos
05.2007 - 08.2012
Digital Marketing Course - Marketing
University of Puerto Rico
MBA - International Business
Pontifical Catholic University of Puerto Rico
BBA - Management
University of Puerto Rico
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