Yolanda Cristy Cotto
Toa Baja
Summary
Accomplished Senior Brand Manager with over 15 years of experience in developing and executing marketing strategies, driving product life cycles, and enhancing brand awareness. Excel in communication, leadership, and creativity to drive brand growth and visibility. Proven track record of increasing revenue and improving market presence. Adept at building strong relationships with stakeholders and leading cross-functional teams to achieve company goals. Bilingual professional with expertise in both B2B and B2C markets.
Overview
19
19
years of professional experience
Work History
Senior Brand Manager
Claro PR
Hato Rey , Puerto Rico
11.2014 - Current
- Led marketing initiatives and product management for mobile services, roaming, and long-distance products.
- Developed annual marketing plans and collaborated with sales departments to meet company objectives.
- Managed new product releases and provided comprehensive product descriptions.
- Enhanced brand awareness through SEO optimization and web design.
- Conducted market research and competitive analysis to identify optimization opportunities.
- Increased revenue by 15% through product improvements.
- Maintained relationships with external vendors such as agencies, printers and designers.
- Provided guidance on brand identity standards across multiple channels including web, mobile and retail outlets.
- Established key performance indicators to measure success of branding efforts.
Marketing and Communications Manager
American Red Cross
San Juan , Puerto Rico
06.2005 - 11.2014
- Created and managed marketing collateral for various channels and audiences.
- Managed external vendors for design, printing, advertising, public relations and promotional activities.
- Oversaw development of press releases and other documents for distribution.
- Led inbound and outbound marketing campaigns to generate new business.
- Negotiated contracts saving the company $500,000 annually.
- Coordinated community events and mentored a team of blood donor recruiters.
- Reduced employee overtime by 25% through effective task delegation.
- Provided detailed reports and CRM analysis for senior management.
- Organized events such as press conferences, product launches and promotional activities.
- Ensured compliance with applicable laws when creating advertising or other communications materials.
Education
BBA - Marketing
Universidad Interamericana
San Juan, Puerto Rico05-2004
Skills
- Marketing Strategy and Planning
- Product Life Cycle Management
- Market Research and Analysis
- SEO Optimization
- Social Media Marketing
- Budget Management
- Competitive Analysis
- Team Leadership and Mentoring
- CRM Management
- Negotiation and Contract Management
- Bilingual (English & Spanish)
- Proficient in MS Office (Word, Excel, PowerPoint)
Timeline
Senior Brand Manager
Claro PR
11.2014 - Current
Marketing and Communications Manager
American Red Cross
06.2005 - 11.2014
BBA - Marketing
Universidad Interamericana
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