Zenaida Marcano
Bayamon
Summary
Dynamic leader with proven success at Estee Lauder Portfolio, adept in sales, management and customer service. Excelled in boosting sales through innovative strategies and achieving targets. Demonstrates exceptional professionalism and adaptability in fast-paced environments. Some exceptional achievements include Novice Salesperson of the Year (1988), Account Excellence (1988-1990), Galaxy of Stars top seller (2006 and 2011) and seven time winner of Galaxy of Stars retail division, among others.
Overview
37
37
years of professional experience
Work History
Counter Manager-Military Division
Fort Buchanan Puerto Rico Exchange /Clinique Laboratories Inc.
Guaynabo /Puerto Rico
04.1990 - Current
- Manage multiple brands under the Estee Lauder Portfolio umbrella; including: Estee Lauder, Clinique, Origins, Tom Ford, Lab Series (Aramis) and overview for Too Faced, Aveda and Bumble and Bumble.
- Assisted in transition from Retail Account to Military Account; by ensuring that all employees and account itself were in compliance of military base standards.
- Participated in special events or promotions as needed to boost sales and increase brand visibility in-store and online platforms.
- Maintained cleanliness and organization of counter area, adhering to company standards at all times.
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals, adapting to new technology as needed.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Organized sales events and created eye-catching product displays to attract customers to the counter.
- Achieved sales goals through effective communication and demonstration of products.
- Conducted monthly audits of stock levels for accurate record-keeping purposes.
- Implemented visual merchandising strategies to attract customers and promote featured products.
- Prepared and implemented effective calendar for product line on monthly basis and managed all promotions.
- Optimized counter space utilization by reorganizing displays based on product popularity or seasonal trends.
- Collaborated closely with store staff for timely delivery of orders while maintaining a healthy professional relationship.
- Collaborated with team members to improve overall store performance and achieve targets.
- Monitored competitor activity within the market segment to stay ahead with innovative strategies.
- Conducted regular staff training sessions for product knowledge and sales techniques with special focus on the military community.
- Recommended, selected and helped locate or obtain specific merchandise based on customer needs and desires.
- Resolved customer complaints professionally, ensuring a positive outcome for all parties involved.
- Established open lines of communication between counter staff and store management to facilitate smooth operations.
- Assisted in the recruitment, training, and supervision of new employees, contributing to team success.
- Provide constructive feedback regarding employees to management in order to improve skills.
- Improved staffing during busy periods by creating employee schedules and monitoring call out.
- Established team priorities, maintained schedules and monitored performance.
Counter Manager
New York Department Store /Clinique Laboratories Inc.
Guaynabo/ Puerto Rico
03.1988 - 04.1990
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Participated in special events or promotions as needed to boost sales and increase brand visibility in-store.
- Maintained cleanliness and organization of counter area, adhering to company standards at all times.
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Organized sales events and created eye-catching product displays to attract customers to the counter.
- Conducted monthly audits of stock levels for accurate record-keeping purposes.
- Prepared daily reports on sales, inventory levels, and other key performance indicators for management review.
- Optimized counter space utilization by reorganizing displays based on product popularity or seasonal trends.
- Facilitated strategies to present and sell merchandise through regular product demonstrations.
- Performed daily department re-merchandising, price markdowns, and merchandise transfers.
- Monitored competitor activity within the market segment to stay ahead with innovative strategies.
- Recommended, selected and helped locate or obtain specific merchandise based on customer needs and desires.
- Resolved customer complaints professionally, ensuring a positive outcome for all parties involved.
- Established open lines of communication between counter staff and management to facilitate smooth operations.
- Controlled resources and assets for department activities to comply with industry standards and regulations.
- Developed detailed plans based on broad guidance and direction.
- Produced high quality systems to meet and exceed customer expectations.
- Identified and communicated customer needs to supply chain capacity and quality teams.
Beauty Advisor (Part Time)
Clinique Laboratories Inc.
Metropolitan Area By Assignment
09.1987 - 03.1988
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.
- Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
- Developed comprehensive knowledge of Clinique brand offerings, enabling accurate suggestions based on specific requirements or preferences.
- Strengthened brand loyalty through exceptional customer service and attentiveness to individual preferences.
- Actively promoted store events and promotions to encourage customer participation and drive sales growth.
- Met sales goals through consistent and reliable service.
- Provided expert makeup application services for special events, ensuring client satisfaction through tailored looks that highlighted natural features.
- Participated in in-store promotional events to introduce new products, driving foot traffic and engagement.
- Assisted in visual merchandising, making product displays more attractive and shopper-friendly.
- Provided exceptional services and pleasant shopping experiences to retail customers.
Education
Escuela Superior Jardines De Caparra
Bayamon, Puerto Rico05.1978
Skills
- Inventory counting
- Product knowledge
- Goal setting
- Customer consultations
- Merchandise display
- Event planning
- Order management
- Item packing
- Positive attitude
- Teamwork
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Multitasking
- Reliability
- Computer skills
- Excellent communication
- Decision-making
- Customer relations
- Scheduling and coordinating
- Self motivation
- Hiring and training
- Professionalism
- Adaptability
- Bilingual (English and Spanish)
Timeline
Counter Manager-Military Division
Fort Buchanan Puerto Rico Exchange /Clinique Laboratories Inc.
04.1990 - Current
Counter Manager
New York Department Store /Clinique Laboratories Inc.
03.1988 - 04.1990
Beauty Advisor (Part Time)
Clinique Laboratories Inc.
09.1987 - 03.1988
Escuela Superior Jardines De Caparra