Alexandra Gramatikas
BOLD
Orlando
Summary
Strategic growth and marketing leader with 15+ years of experience launching and scaling high-impact initiatives across health tech, D2C, SaaS and eCommerce. I bring a track record of building new programs from the ground up—driving measurable revenue growth, improving retention, and fueling exits. Comfortable navigating complexity, collaborating across functions, and leading through change. Recently expanded my expertise in AI and emerging technologies to stay at the forefront of innovation.
5
Awards
15
Years of experience
3
Certifications
Awards
- FSU Business 7 Under 30 - FSU College of Business
- UCF Business Hall of Fame - Notable Knight - UCF College of Business
- Existing Business 1st Place - SCORE Pitch Fest
- Emerging Business 3rd Place NAWBO
- Entrepreneurial Joust 1st Place - UCF College of Business
Work History
Product Director - Bold.pro
11 Months- Drove market analysis to identify emerging trends and inform strategic product positioning.
- Led product development initiatives, aligning cross-functional teams to deliver innovative solutions.
- Oversaw product lifecycle management, ensuring alignment with company goals and customer needs.
- Collaborated with engineering and design teams to enhance product usability and functionality.
Director, Growth Marketing - Strategic Initiatives
1 Year 1 Month- Spearheaded growth programs from concept to execution, resulting in successful product launches, strategic partnerships, and operational improvements within Oscar's marketing ecosystem.
- Spearheaded growth programs from concept to execution—driving product launches, partnerships, and operational improvements across Oscar's marketing ecosystem.
- Built consumer life-cycle marketing programs that boosted member engagement 70%, improving activation, retention, and satisfaction.
- Developed GTM strategies for new verticals and enterprise initiatives, achieving executive buy-in through compelling, data-driven storytelling.
- Created Oscar's first formal prospecting program, achieving 6%+ conversion rates and fueling national expansion.
- Implemented a lead tracking and enablement framework, increasing visibility and arming Sales with actionable insights.
- Led co-branded partner marketing initiatives that expanded distribution channels, increased brand awareness, and accelerated customer acquisition in key markets.
- Owned end-to-end marketing strategy across states and products, consistently hitting acquisition and retention targets while adapting to shifting conditions.
- Health Insurance Provider
Performance Marketing Director
1 Year 8 Months- Led the team responsible for developing, budgeting, and implementing an eight-figure omnichannel growth strategy.
- Established channel attribution reporting models and success metrics across the sales funnel to identify ROI, CAC, and LTV for OpenHouse’s D2C online self-service product.
- Leveraged results to facilitate ongoing A/B testing to build in marketing channel efficiency resulting in an 85.71% reduction in CAC and an increase of 617.19% in written premium.
- Managed agency partnerships to establish positioning, brand messaging, and creative assets across multiple channels including OLV/CTV, OTT, PMax, paid search, streaming, radio, organic content, paid social, abandoned cart emails, direct mail, events, influencer marketing, and broadcast.
- Reported budget and forecasting goals, success metrics, and campaign results to finance and C-Suite, ensuring alignment on financial objectives.
- Managed growth of performance marketing team, aligning objectives, nurturing talent, and driving team success.
- D2C Online Home Insurance E-Commerce Product
Marketing Director
2 Years 7 Months- Executed an omnichannel growth marketing strategy and customer engagement programs, resulting in a 14.82x ROI on campaigns, including email, paid media, content creation, and the ideation and production of a 15-episode cross-country mini-series during the pandemic.
- Built and led marketing department and international data analysis team, driving successful 10x valuation exit through cross-functional programs and partnerships with national brands.
- Led go-to-market strategies and sales enablement for enterprise SaaS products, encompassing both internal releases and national partnerships.
- Collaborated with product and sales teams to identify product-market fit and establish customer segmentation strategies.
- Partnered with CEO, President, and CFO to define growth metrics and establish team objectives and streamlined processes.
- Worked with product and sales to identify product-market fit and establish customer segmentation.
- Developed SaaS solutions for enterprise PropTech market
Sr. Integrated Account Executive
1 Year 7 Months- Generated a sales pipeline valued at 467.3% higher than non-marketing generated leads.
- Premier Full-Service Marketing Agency
Sr. Brand Marketing Manager
3 Years 1 Month- Generated a sales pipeline valued at 467.3% higher than non-marketing generated leads.
- On-Demand D2C Licensed Products
Founder / CEO
4 Years 2 Months- Launched an on-demand, patented (3x) direct-to-consumer product from concept to acquisition—successfully scaling brand presence and market demand.
- Secured 800+ licensing agreements through strategic partnerships and distribution channels across multiple verticals.
- Developed and executed a comprehensive business plan and multi-channel growth strategy for a new consumer packaged goods (CPG) category, encompassing digital marketing, retail placement, and PR.
- Designed the full customer experience—packaging, UX/UI, and online purchase flow—for a disruptive, on-demand CPG model.
- Filed and was awarded three utility patents, reinforcing product innovation and market differentiation.
- Built end-to-end operations infrastructure including manufacturing, packaging, supply chain, and fulfillment.
- Defined and refined brand identity and product-market fit for a previously unknown category—driving strong initial customer acquisition and brand awareness.
- Patented Accessory (acquired by Victory Tailgate)
Education
- AI: Implications for Business
- NSF iCorp Program: Business Model Canvas & Lean Methodology
Masters in Business Administration
BA - International Business
Portfolio
Awareness Campaign | 15 Episode Mini Series “Back to Work with Terry Danner”
Strategic Partnerships That Put ICHRA & Oscar on the Map Among It's Key Audiences
Case Study: D2C Home Insurance Growth Success
GTM Strategy with Hy-Vee Health + Oscar
UCF College of Business Hall of Fame
Skills
15+ years Growth Strategy
Positioning & Brand Development
Team Leadership & Development
Cross-Departmental Collaboration - CFO
Product
Sales & Creative
Budgeting & Forecasting
Eight-Figure Omni-Channel Acquisition Program Strategy
Analytics & Reporting
Google Analytics
Pmax
Meta
Organic Content & SEO Strategy
Agency Management
Market Research & Customer Segmentation
Product-Market Fit & GTM Programs
MarCom Tools
Creative Asset Creation & Placement
Entrepreneurial Spirit
Product strategy
Roadmap development
Stakeholder management
Go-to-market strategies
Extracurriculars
- Summited Mt. Kilimanjaro
- Logged over 100 scuba dives by 17
- Backpacked through 15+ third world countries
- Conducted research in the Amazon
- Hiked the Salcantay trek and Machu Picchu Mountain
- Painter
- Fly fisherwoman
Certification
- Artificial Intelligence & Business Strategy - LinkedIn
- Google Ads Display - Google
- Google Ads Search - Google