Karina Von Gundlach
Cayey
Summary
I have a deep knowledge of music and proven knowledge and appreciation of the Latin music genre. Excellent relationship building capabilities, solid experience of digital marketing within music and entertainment industries. Understanding of digital advertising and metrics. A strong passion for music, culture and digital media. I have done extensive research on Gender Inequality in the Latin Music Industry as part of my Master's Thesis Project. I am also a Motivational Speaker, Social Media Savvy Expert, Artistic Creative Thinker and goal seeker.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Account Manager
Grant Cardone Enterprises, Cardone Advertising Agency
11.2019 - 03.2020
- Managed client accounts and advertising campaigns from all types of businesses B2B and B2C: (Construction, Insurance, Fashion & Beauty, Cars dealership and Real Estate companies)
- Managed advertising campaigns and data analytics on Facebook, Google and Instagram.
- Organized weekly zoom meetings with clients to give out bi-weekly reports and data performances from campaigns.
- Communicated to client: results, and CTR (Click through rate) from their target audience.
- Followed agency's process of communication and organization: (On-boarding calls, Strategy calls, Pre-Launch calls, Launch calls, Week 1 Review and Week 2 Reviews of Campaigns).
- Received client’s information and campaign goals, built strategy presentations with potential metrics and goals within different social media platforms used for client’s business.
- Communicated on a regular basis with Media Buyer to create copy, audience, headline, images and locations for clients business pages.
- Completed zoom meetings with clients to get ads approved, launch ads with approval of clients and update clients on bi-weekly reports.
- Managed up to 25 worldwide accounts, in countries such as: London, Munich, Australia, Poland, South America and United States.
- Helped increase account revenues for clients.
- Follow-Up on client’s payment.
- Motivated clients to send their video content, therefore to send it to Media Buyer to complete all creation of ads.
Marketing Assistant
Simpleshow USA
01.2019 - 05.2019
- Worked closely with Marketing Coordinator to create marketing and advertising promotional material (graphics and email campaigns).
- Researched and analyzed competitor marketing and sales materials.
- Support marketing team in daily administrative tasks.
- Create content to share on social media.
- Shadow multiple departments and train in variety of tasks.
- Researched Fortune 500 companies and prospecting through LinkedIn.
Education
Master of Arts - Music Business
Berklee College of Music
Boston, MA 02215, United States06.2023
Bachelor of Science - Public Relations, Advertising and Applied Communications
Florida International University
3000 NE 151st St, North Miami, FL 33181, USA05.2019
Skills
- Excellent Public Speaking Skills, Presentation Skills and Communication Skills
- Fluent in Spanish and English
- Excellent Writing skills in both Spanish and English
- Motivator and life coach
- Gmail, Google Docs, Google Slides, Google Sheets, Google Forms, Microsoft Office, Powerpoint
- Slack, Facebook Business Manager, Beginner Certificate in Google Data Analytics
- HubSpot Sales Hub
Certification
Adriana Barraza Acting Studio Certificate in Acting.
Civic Ladies of Puerto Rico Membership.
Miss Universe Puerto Rico Candidate.
Public Speaking Award for being an example of strength and perseverance.
Participated in Miss Universe Puerto Rico in 2021 as a candidate.
In 2021, I participated in Miss Universe Puerto Rico as Miss Cayey and gained professional experience in Television, Social Media Campaigns and worked directly with brands.
Languages
Spanish
Native language
English
Proficient
C2
Timeline
Account Manager
Grant Cardone Enterprises, Cardone Advertising Agency
11.2019 - 03.2020
Marketing Assistant
Simpleshow USA
01.2019 - 05.2019
Master of Arts - Music Business
Berklee College of Music
Bachelor of Science - Public Relations, Advertising and Applied Communications
Florida International University
Adriana Barraza Acting Studio Certificate in Acting.
Civic Ladies of Puerto Rico Membership.
Miss Universe Puerto Rico Candidate.
Public Speaking Award for being an example of strength and perseverance.
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