Vivian Vázquez
Toa Baja
Summary
Hands-on experience in the fields of public relations and communications in both the private and public sector.
Expertise in crisis management, media and community relations and special events coordination.
Excellent managerial skills, especially as employee supervisor and motivator, budget administrator and strategic planner.
Remarkable ability to present information effectively and respond appropriately.
Excellent communication skills; oral and written.
Results-oriented, focused and highly reliable and resourceful.
Hands-on experience as a trainer and professor.
Experience in training, workshops, and course development: delivering training, designing, and writing courses.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Professor
Universidad del Sagrado Corazón
2022.08 - Current
- Teaching at the bachelor level on general general studies,
- Plan, evaluate, and revise courses content, course materials, and methods of instruction for courses.
- Advised students on academic issues and career paths.
- Organized seminars, workshops or other events related to topics within the discipline.
- Maintained students' attendance records, grades and reports in strict confidence.
- Mentored and motivated students to increase class participation.
- Evaluated student performance through tests, quizzes and other assessments.
- Maintained student engagement through creative subject delivery and learning activities.
- Built strong student rapport by driving classroom and online discussions and providing academic advisement.
- Participated in departmental committees that address curriculum development, assessment strategies or technology initiatives.
Renewable Energy Consultant
Windmar Home
2022.03 - Current
Communications and Press Director
Medical Sciences Campus, University of Puerto Rico
2017.08 - 2021.12
- Facilitated collaboration between teams by encouraging open communication channels.
- Cultivated and maintained relationships to promote positive work culture.
- Designed, developed, and implemented the public relations plan to attain Campus’ objectives.
- Managed communications programs, including social media, with integrated marketing agency.
- Developed all press materials and responded to their inquiries; coordinated and conducted press conferences and interviews.
- Developed educational events and activities.
Professor
Universidad Central de Bayamón, UCB
- Delivered course lectures using modern technology to enhance student comprehension.
- Evaluated student performance through tests, quizzes and other assessments.
- Mentored and motivated students to increase class participation.
- Maintained student engagement through creative subject delivery and learning activities.
- Built strong student rapport by driving classroom and online discussions and providing academic advisement.
- Participated in departmental committees that address curriculum development, assessment strategies or technology initiatives.
- Collaborated with staff members to design curricula for new courses or programs.
Communications Director
Puerto Rico Highway and Transportation Authority
- Performed crisis management and preemptive planning for department.
- Formulated strategies to increase awareness about company products or services through traditional and digital channels.
- Compiled media lists for targeted outreach activities.
- Collaborated with external vendors on advertising campaigns across multiple channels.
- Served as primary point of contact for incoming media calls.
- Designed creative campaigns that align with overall corporate goals.
- Handled communications and marketing budgets and implemented effective financial strategies.
- Developed and implemented communication strategies to maximize media coverage of events, products, and services.
- Generated ideas for new projects that will enhance the visibility of the organization's brand identity.
- Edited press releases before submission for publication.
- Directed public relations, media relations and crisis communications campaigns.
- Organized media interviews for company executives and product launches.
Partner and Vice-President / Trainer and Consultant
Top Training Consultants Corp.
- Delivered trainings, designing, and writing courses, and training teams of trainers
- Developed trainings including Effective Communication, Stress Management, Organizational Culture, Decision Making, Conflict Management, Job Interview Preparation, Teamwork, Emotional Intelligence, Leadership and Values, Work-Life Balance, among others
Territory Manager
Interamerican Marketing Solutions
Miami
- Designed, developed, and implemented public relations and advertising campaigns for our clients, to increase brand awareness and customers’ loyalty.
- Directed media-relations activities related to new products introductions and enhancements; initiated media contacts; developed all press materials and responded to their inquiries; coordinated and conducted interviews.
- Developed targeted events and activities.
- Created and implemented marketing and communication materials, including white papers, summaries, and presentations.
- Collaborated with clients to build case studies, generating testimonials for placement in targeted publications
Public Relations Manager
Puerto Rico Industrial Development Company (PRIDCO)
- Managed crisis communications and emergency response strategies and implementation.
- Built relationships with key media outlets and journalists to ensure coverage of company news.
- Organized press conferences, media events, interviews, photo shoots and other PR activities.
- Continually maintained and improved company's reputation and positive image by engaging with community members and addressing issues head-on.
- Planned, managed and prepared public relations department budget.
- Monitored media sources for any relevant industry developments or stories related to the company.
- Tracked budget expenses related to publicity campaigns, advertising campaigns and special projects.
- Oversaw strategic event planning, executive presentation materials and visual presentations.
- Prepared reports on public relations activities including earned media placements and social media engagements.
Public Relations Manager
Puerto Rico Aqueduct and Sewer Authority
Río Piedras
- Managed crisis communications and emergency response strategies and implementation.
- Built relationships with key media outlets and journalists to ensure coverage of company news.
- Organized press conferences, media events, interviews, photo shoots and other PR activities.
- Continually maintained and improved company's reputation and positive image by engaging with community members and addressing issues head-on.
- Planned, managed and prepared public relations department budget.
- Monitored media sources for any relevant industry developments or stories related to the company.
- Tracked budget expenses related to publicity campaigns, advertising campaigns and special projects.
- Oversaw strategic event planning, executive presentation materials and visual presentations.
- Prepared reports on public relations activities including earned media placements and social media engagements.
- Developed and implemented public relations strategies to promote company's image and services.
- Analyzed media commentary to check for consistent and appropriate use of company name and brand.
Education
Master’s degree - Industrial Psychology/Organizational Development
Universidad Interamericana De Puerto Rico
Bachelor’s degree - Arts, Major in Advertising
Universidad del Sagrado Corazón
Skills
- Group Discussions
- Time Management
- Team Leadership
- Course Planning
- Public Speaking
- Active Listening
- Relationship Building
- Powerpoint Presentations
- Critical Thinking
- Conflict Resolution
- Blackboard
- Motivation
- Community Outreach
- Cultural Awareness
Professional Alliances
Asociación de Relacionistas Profesionales de PR
Languages
- Spanish
- English
References
Provided upon request
Certification
- Public Relations
- License R-408
Languages
Spanish
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Professor
Universidad del Sagrado Corazón
2022.08 - Current
Renewable Energy Consultant
Windmar Home
2022.03 - Current
Communications and Press Director
Medical Sciences Campus, University of Puerto Rico
2017.08 - 2021.12
Professor
Universidad Central de Bayamón, UCB
Communications Director
Puerto Rico Highway and Transportation Authority
Partner and Vice-President / Trainer and Consultant
Top Training Consultants Corp.
Territory Manager
Interamerican Marketing Solutions
Public Relations Manager
Puerto Rico Industrial Development Company (PRIDCO)
Public Relations Manager
Puerto Rico Aqueduct and Sewer Authority
Master’s degree - Industrial Psychology/Organizational Development
Universidad Interamericana De Puerto Rico
Bachelor’s degree - Arts, Major in Advertising
Universidad del Sagrado Corazón
- Public Relations
- License R-408
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