Summary
Overview
Work History
Education
Skills
Timeline
Generic
AILEEN SOTOMAYOR

AILEEN SOTOMAYOR

San Juan

Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.

Overview

10
10
years of professional experience

Work History

Client Business Manager

De La Cruz
03.2023 - Current

Clients: Puerto Rico Tourism Company & Bienestar Animal.
- Coordinate, collaborated in the development, implementation, and execution of the Passport to Adventure 🌍🗺️🚀

- Develop and maintain active and productive working relationships with client contacts
- Develop and executes Strategic Plans
- Manage client/agency budgets and monthly billings/invoices
- Mentored junior staff members in their career development, sharing knowledge from years of experience in the field.

Digital Account Executive

SAY
06.2021 - 04.2022
  • Tocars Toyota Bayamón & Toa Baja | Tocars Kia | Hyundai Bayamón & Caguas | Yokomuro Kia & Nissan
    - Developed Strategy with clients and account director to help develop campaigns and understand client's expectations creating good customer experience
    - Planned and prepared advertising and promotional material to increase sales of the 7 car dealers
    - Met or exceeded sales goals by utilizing creative resources to achieve results
    - Generates Creative Briefs for the social and creative team

Marketing Specialist

Abbott Laboratories
11.2018 - 05.2019

Puerto Rico, Caribbean and LA North

  • Support Sales and Marketing team in their: Events, Conventions, Promotional Material, Speaker Programs, Monthly Sales Reports, Team Meeting, Contract Log of all clients and hospitals
  • Translated marketing strategy, 6 million dollars budget and action plans into reality
  • Identified appropriate marketing channels and target customers for campaigns.

Pharmaceutical Sales Representative

Eli Lilly and Company
01.2016 - 04.2017
  • Performance/Implementation: Strive to consistently achieve quarter-over quarter sales growth across the promoted portfolio in the territory, which results in exceeding sales expectations having a Business Ownership
  • Customer Focus: Partner with customers to provide resources and meet their needs for disease-state information, diagnostic and patient identification resources, and product-specific needs
  • Disease State Knowledge: Develop deep knowledge of the industry/ research, local and regional market trends, disease-state, product and competitor knowledge

    Achievements:
    - Highest Cialis Total Volume Change, Aug 2016 R3M BRT
    - Highest Cialis Daily Volume Change, Aug 2016 R3M BRT

Marketing Specialist

The Hershey Company
05.2015 - 12.2015
  • Digital Content Creator
  • Identified appropriate marketing channels and target customers for campaigns.
  • Strategic Planning
  • Planning Initiatives: Innovation Initiatives, Promotions and Advertising
  • Created customized marketing materials to increase product awareness.

Marketing Coordinator

Baxter International Inc.
06.2014 - 06.2015
  • Implementation of Gambro Products to Baxter PR, Caribe & VCAM Markets (Guatemala, Honduras, El Salvador, Nicaragua and Panama)
  • Execute "Change Controls" for the Colombia and Ecuador markets

Education

Real Estate Agent - Real Estate

Reire - Reality Realty
06.2021

BBA - Business Administration, Marketing & Plastic Arts

University of Puerto Rico
San Juan, PR
12.2015

Skills

  • Budgeting
  • Analytical Skills
  • Leadership
  • Client Needs Assessment
  • Social Media Management

Timeline

Client Business Manager

De La Cruz
03.2023 - Current

Digital Account Executive

SAY
06.2021 - 04.2022

Marketing Specialist

Abbott Laboratories
11.2018 - 05.2019

Pharmaceutical Sales Representative

Eli Lilly and Company
01.2016 - 04.2017

Marketing Specialist

The Hershey Company
05.2015 - 12.2015

Marketing Coordinator

Baxter International Inc.
06.2014 - 06.2015

Real Estate Agent - Real Estate

Reire - Reality Realty

BBA - Business Administration, Marketing & Plastic Arts

University of Puerto Rico
AILEEN SOTOMAYOR