Delle Torres Rodriguez

(Promoted from Assistant Brand Manager)

• Promoted based on performance and cross-functional leadership skills to oversee dual-brand responsibilities and lead larger-scale initiatives.
• Spearheaded end-to-end project management of omnichannel marketing campaigns, aligning creative, operations, IT, and supplier teams to ensure timely rollouts and flawless execution.
• Developed and maintained a promotional calendar with exclusive digital offers, tailored to audience insights and aligned with brand objectives to drive engagement and product visibility in digital channels.
• Managed and executed the Limited-Time Offer (LTO) marketing calendar developed by the Marketing Director, ensuring cross-functional alignment and timely in-market activation.
• Managed both static and digital menu boards for Taco Bell and digital menus for IHOP, executing content updates that supported product launches and promotional strategy.
• Led the implementation of a new POS system across IHOP stores. Manage a remote IT team responsible for programming and maintaining IHOP’s in-store POS system; lead diagnosis and resolution of system-wide issues affecting menu configuration and product launches.
• Created and distributed internal marketing briefs and sales guides to align field teams with campaign goals, product positioning, and brand messaging.
• Lead campaign budget planning and execution in collaboration with finance and agency partners, optimizing investment to support campaign KPIs and growth targets.
• Managed internal education and product training in collaboration with training teams to ensure message consistency across customer touch points.
• Assisted in developing pricing models based on current market trends that would maximize profits while still remaining competitive.
• Recognized by senior leadership for a strong work ethic, adaptability, high performance in a fast-paced brand environment and excellent performance on market-specific campaigns.
• Supported budget management for marketing initiatives, ensuring effective resource allocation.

• Launched and led Taco Bell’s e-commerce project from end to end, aligning all departments and external partners for a successful platform rollout.
• Supported the execution of national and regional product launches, including creative and strategic adaptation to the local market, timeline coordination, and post-campaign analysis.
• Collaborated with agencies and internal creative teams to localize brand assets across retail, digital, and experiential channels.
• Managed communication with key external partners, to ensure alignment on campaign deliverables and deadlines.
• Developed competitive landscape reports and customer insights summaries to support go-to-market decision-making.
• Assisted in budget tracking and invoice processing, ensuring timely reconciliation of campaign spend, budget management and vendor payments.
• Contributed to the success of in-store activations and co-branded events, supporting event logistics, asset management, and partner integration.
• Developed and implemented digital and physical menu boards and in-store merchandising strategies to increase product visibility and streamline operational execution.
• Managed the successful launch of 2 new Taco Bell kiosks (4 total) at El Coliseo de Puerto Rico, the island’s most iconic entertainment venue; led end-to-end execution of visuals, menu boards, and stakeholder coordination.
• Repositioned Taco Bell’s social presence toward a more authentic, lifestyle-driven tone to strengthen long-term brand equity and deepen consumer connection.
• Coordinated monthly photo and video shoots, managing content approvals and ensuring assets reflected product claims, target demographics, and brand values.

• Directed cross-functional planning to define each business’s value proposition, pricing strategy, and target market segmentation. Built tailored business models aligned with market demand, local behavior, and long-term scalability.
• Designed and implemented proto-personas based on qualitative and quantitative data to guide brand identity, tone of voice, and customer engagement strategies across digital platforms.
• Oversaw the sourcing and coordination of external suppliers including web developers, designers, and content creators to build out each brand’s foundational assets and promotional materials.
• Developed comprehensive go-to-market plans, including promotional calendars, digital activations, and Omni channel positioning strategies to ensure brand visibility from day one.
• Provided personalized consulting on digital presence, and community building content strategies designed to increase audience engagement and retention.
• Built reporting dashboards and analyzed real-time campaign metrics to optimize launch performance and maximize ROI advising clients on content strategy, pricing tiers, and promotional timing.
• Delivered measurable results: all clients exceeded their first-month income targets and secured sustainable growth pipelines within their first quarter.
• Created project management frameworks to streamline timelines, deliverables, and team coordination, ensuring on-time and high-impact launches.

• Managed customer flow, team coordination, and sales floor activities to ensure seamless service and a high turnover quality visitor experience aligned with brand standards.
• Collaborated with leadership on promotional initiatives and retail display strategies to optimize in-store product visibility and drive impulse sales.
• Contributed to inventory management, supplier coordination, and demand forecasting to ensure timely product availability while minimizing waste.
• Led on-the-ground execution of brand activations and seasonal campaigns, gathering customer insights and reporting feedback to improve operational performance.
• Worked closely with cross-functional teams including marketing and logistics to align guest experience with brand storytelling and sales objectives.