Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Lucelly Cedeño Ramos

Catano,PR

Overview

3
3
years of professional experience

Work History

Digital Marketing/ Social Media Manager

Sajo//McCann
07.2023 - Current
  • Managed prestigious brand accounts, such as Mercedes-Benz, Chick-Fil-A, CBS News, Keebler, Nutella, and Xtreme Gel
  • Developed and implemented social media strategy while creating engaging content, including copy, images, and video, following a content calendar for consistent posting and alignment with marketing campaigns
  • Monitored and analyzed social media performance using Bunker to provide monthly reports on key metrics and insights
  • Achieved notable growth, increasing followers from 15.3K to 15.8K within a 6-month period for Mercedes-Benz
  • Planned and executed social media campaigns, contests, and events
  • Successfully identified influencers and collaborators for brand partnerships
  • Trained influencers, talents, and salespeople in effective camera interaction, scriptwriting, and content creation for advertising videos.

Web and Digital Media News Producer Intern

Wapa TV
04.2023 - 07.2023
  • reoManaged Noticentro and Wapa's social media, adhering to journalistic and editorial standards
  • Produced and edited minterviews, news articles, push notifications, videos, and multimedia for digital consumption, optimizing content for SEO and audience engagement
  • Responded promptly to breaking news, achieving full coverage in a political debate through real-time content updates.

Journalist Intern

CNN News
10.2022 - 12.2022
  • Engaged in CNN Academy, attending educational presentations, quizzes, press conferences, conducting interviews, visiting film zones, making video content, and attending master classes for immersive learning in CNN journalism in Dubai
  • Conducted a multiplatform research report on the use of Hijab in Spain, published on a website.

Publicist Intern

DDB Latina
06.2022 - 07.2022
  • Contributed to beer industry market research, collaborating on creative brainstorming for the Medalla Light campaign
  • Successfully pitched and implemented a unique campaign, featuring a large white can for creative expression.

Marketing Intern

Evertec, Inc.
06.2021 - 06.2022
  • Led internal re-branding efforts for the Portfolio Management Unit, developing a new logo, mission, vision, guidelines, and slogans
  • Customized Intranet's newsletters, graphics, and content designs to highlight Project Management achievements and goals across all sites
  • Edited E-Learning catalog for project management courses and prepared marketing proposals
  • Conducted research on internal opinions and marketing strategies, proposing adjustments for enhancement.

Education

Master's in Multi-Platform Digital Journalism with CNN News -

University of Loyola
Seville, Spain
06.2023

BBA - Marketing Management

University of Puerto Rico
Rio Piedras
05.2022

Skills

  • Expert in Excel, Word and Power Point
  • Adobe: Premiere, Photoshop & Illustrator
  • Canvas presentation & MidJourney AI program
  • Social Media: strategist, analyst & content
  • SEO & Website Creator
  • Conduct reporting: investigation, interviews, storytelling, writing, on air video
  • Professional & TV camera

Languages

Spanish, English
Native language
Portuguese
Elementary
A2

Timeline

Digital Marketing/ Social Media Manager

Sajo//McCann
07.2023 - Current

Web and Digital Media News Producer Intern

Wapa TV
04.2023 - 07.2023

Journalist Intern

CNN News
10.2022 - 12.2022

Publicist Intern

DDB Latina
06.2022 - 07.2022

Marketing Intern

Evertec, Inc.
06.2021 - 06.2022

Master's in Multi-Platform Digital Journalism with CNN News -

University of Loyola

BBA - Marketing Management

University of Puerto Rico
Lucelly Cedeño Ramos