Managed prestigious brand accounts, such as Mercedes-Benz, Chick-Fil-A, CBS News, Keebler, Nutella, and Xtreme Gel
Developed and implemented social media strategy while creating engaging content, including copy, images, and video, following a content calendar for consistent posting and alignment with marketing campaigns
Monitored and analyzed social media performance using Bunker to provide monthly reports on key metrics and insights
Achieved notable growth, increasing followers from 15.3K to 15.8K within a 6-month period for Mercedes-Benz
Planned and executed social media campaigns, contests, and events
Successfully identified influencers and collaborators for brand partnerships
Trained influencers, talents, and salespeople in effective camera interaction, scriptwriting, and content creation for advertising videos.
Web and Digital Media News Producer Intern
Wapa TV
04.2023 - 07.2023
reoManaged Noticentro and Wapa's social media, adhering to journalistic and editorial standards
Produced and edited minterviews, news articles, push notifications, videos, and multimedia for digital consumption, optimizing content for SEO and audience engagement
Responded promptly to breaking news, achieving full coverage in a political debate through real-time content updates.
Journalist Intern
CNN News
10.2022 - 12.2022
Engaged in CNN Academy, attending educational presentations, quizzes, press conferences, conducting interviews, visiting film zones, making video content, and attending master classes for immersive learning in CNN journalism in Dubai
Conducted a multiplatform research report on the use of Hijab in Spain, published on a website.
Publicist Intern
DDB Latina
06.2022 - 07.2022
Contributed to beer industry market research, collaborating on creative brainstorming for the Medalla Light campaign
Successfully pitched and implemented a unique campaign, featuring a large white can for creative expression.
Marketing Intern
Evertec, Inc.
06.2021 - 06.2022
Led internal re-branding efforts for the Portfolio Management Unit, developing a new logo, mission, vision, guidelines, and slogans
Customized Intranet's newsletters, graphics, and content designs to highlight Project Management achievements and goals across all sites
Edited E-Learning catalog for project management courses and prepared marketing proposals
Conducted research on internal opinions and marketing strategies, proposing adjustments for enhancement.
Education
Master's in Multi-Platform Digital Journalism with CNN News -
University of Loyola
Seville, Spain
06.2023
BBA - Marketing Management
University of Puerto Rico
Rio Piedras
05.2022
Skills
Expert in Excel, Word and Power Point
Adobe: Premiere, Photoshop & Illustrator
Canvas presentation & MidJourney AI program
Social Media: strategist, analyst & content
SEO & Website Creator
Conduct reporting: investigation, interviews, storytelling, writing, on air video