Yalila D. Carrasquillo Colon
Cayey
Summary
Competent professional of the hospitality & tourism industry with over 15 years of experience. Expert in productivity and customer satisfaction while driving revenue and sales. Skilled in provides administrative support to include data entry and groups reservations. Monitoring and reporting on sales performance, booking patterns, and market trends to adjust strategies as needed and ensure continued growth.
Overview
17
17
years of professional experience
Work History
Group Sales Manager - Destination & Local Weddings
Condado Collection, Paulson Puerto Rico- La Concha Resort & Condado Vanderbilt
07.2023 - Current
- Identifying potential clients through networking, advertising, and attending bridal shows.
- Preparing and negotiating contracts, ensuring all terms are clear and agreed upon.
- Coordinating room blocks and special rates for wedding guests.
- Analyzing sales data, tracking bookings, and preparing reports for senior management.
- Highlighting unique selling points and benefits of the hotel’s services and facilities.
- Using forecasting models to set appropriate room rates and inventory controls.
Group Sales Manager
La Concha Renaissance Resort
San Juan , Puerto Rico
05.2014 - 12.2020
- Research and pursue new business opportunities within assigned markets, including corporate clients, event planners, and travel agencies.
- Conduct sales calls, site visits, and other client engagement activities to build and maintain relationships.
- Prepare sales budgets, forecasts, and reports for management.
- Negotiate contracts and pricing with clients to maximize revenue while ensuring client satisfaction.
- Analyze market trends and competitor activities to adjust sales strategies accordingly.
- Utilize Marriott's sales tools and CRM systems to track and manage sales activities.
- Develop and implement sales strategies to meet revenue goals.
- Developing and executing sales strategies to attract corporate, group, and leisure segments.
Sales Coordinator
La Concha Renaissance Resort
San Juan , Puerto Rico
07.2013 - 05.2014
- Compiling and distributing sales reports, tracking sales performance, and assisting in forecasting.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
- Assisting in the generation, qualification, and follow-up of sales leads.
- Coordinating and scheduling meetings, appointments, and travel arrangements for the sales team.
- Conducted on-site product demonstrations to highlight features.
- Researched local markets to identify and flesh out lists of new leads for sales team follow-up.
Assistant Food & Beverage Manager
La Concha Renaissance Resort
San Juan, Puerto Rico
04.2011 - 07.2013
Bar Attendant
La Concha Renaissance Resort
San Juan, Puerto Rico
11.2007 - 04.2011
Education
Bachelor of Management Studies - Hotel, Motel, And Restaurant Management
Universidad De Puerto Rico
Recinto De Carolina, Puerto Rico05.2009
High School Diploma -
Benjamin Harrison High School
Cayey, Puerto Rico 05.2001
Skills
- Knowledge in Word, Power Point, Excel and Outlook
- Knowledge in Salesforce, OPERA, CRM Software
- Attention to Details
- Leadership
- Fully Bilingual
- Data Entry
- Ability to analyze market trends and identify opportunities for sales growth
- Team Goals
- Customer Service and Assistance
- Sales Targeting
- Skills in negotiating contracts with clients
Timeline
Group Sales Manager - Destination & Local Weddings
Condado Collection, Paulson Puerto Rico- La Concha Resort & Condado Vanderbilt
07.2023 - Current
Group Sales Manager
La Concha Renaissance Resort
05.2014 - 12.2020
Sales Coordinator
La Concha Renaissance Resort
07.2013 - 05.2014
Assistant Food & Beverage Manager
La Concha Renaissance Resort
04.2011 - 07.2013
Bar Attendant
La Concha Renaissance Resort
11.2007 - 04.2011
Bachelor of Management Studies - Hotel, Motel, And Restaurant Management
Universidad De Puerto Rico
High School Diploma -
Benjamin Harrison High School
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